This shampoo is inspired by the rituals of Nordic women, who use Oat milk and honey as part of their beauty routine which also strengthens hair. They have inculcated this beauty secret in their daily lives and use it to nourish their hair. Dove combined the goodness of these ingredients with the care of 1/4th moisturizing milk, to create a shampoo that progressively makes hair stronger. Oat milk is known to nourish hair and honey is known to make hair softer, while Dove’s unique formulation nourishes hair from within and repairs damage. As damage recedes, your hair starts looking more and more healthy, alive and ready to flaunt without hesitation and less hairfall. Experience a hair care regime that makes your hair vibrant looking, helps strengthen it and gives your hair a fragrance that blooms! Ideal for dry, damaged hair, this shampoo fits the bill when your hair needs some loving! So, leave your hair damage worries behind and experience the rich fragrance and deep nourishment of the new Healthy Ritual for Strengthening Hair! Strength due to reduced hair breakage, based on lab test with Dove system vs non-conditioning shampoo Based on lab test.