About Brylcreem - Brylcreem is a classic men’s grooming brand established in 1928 in the UK, originally sold to barbers to keep hair in place after a cut. It gained prominence in popular culture when members of the British Royal Air Force were nicknamed ‘Brylcreem Boys’ during world war II. Brylcreem is synonymous with Style + Care and endorsed by successful men. Do check out Brylcreem’s entire beard and hair grooming range and give your style the care it needs.